Amplify Convention

Keynote Speaker: Bar 7 Ranch

Cody and Erika Archie are first-generation ranchers from Central Texas who raise beef cattle and Dorper sheep with their two children, Kylee and Clancy.

Alongside ranching, they also run Valet Cleaners & Laundry, build a few homes each year and manage rental properties proving that success on and off the farm often comes by wearing many hats.

What started as simply sharing their daily lives has grown into a community of more than 3 million people who follow the Archies online for a mix of grit, laughter and faith. Their story highlights the challenges and opportunities of modern agriculture, while reminding audiences that strong families and strong values are the foundation of any operation.