Communications Specialist

Job Summary/Communications Specialist:

Assist in the day-to-day communications efforts of PFB and County Farm Bureaus. Implement a comprehensive communications strategy to increase PFB’s brand awareness through print and digital media channels. This is an exempt, salaried position

Essential Duties and Responsibilities/Communications Specialist:

• Assist in drafting, editing and proofreading press releases, newsletters, social media posts and articles for the Positively Pennsylvania membership magazine
•  Support the daily management of PFB’s social media accounts (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.) including scheduling posts and engaging with followers.
• Assist with developing and implementing social media campaigns to support events, membership drives and advocacy efforts and create social media toolkits to be utilized by County Farm Bureaus.
• Attend American Farm Bureau Federation’s Annual Convention, as well as the yearly communications conference to assist in live coverage and improve networking opportunities with peers from other states.
• Assist in the production of social media content, including infographics, photo galleries, videos and reels
• Take photos and capture video at events for use in PFB publications and on PFB social media accounts
• Act as secondary spokesperson for the organization responding to contacts with media inquiries.
• Function as staff writer for PFB’s publication and website.
• Develop promotion and advertising efforts to build brand awareness.
• Create and assist in the management of advertising campaigns.
• Assist with and manage email marketing through group email outreach via Constant Contact or other vendor; maintain database and methods of contact.
• Advocate on behalf of the membership/organization online via multiple platforms.
• Assist in the planning of Rural Road Safety Week and supervision for state and county Farm Bureaus
• Assist in the production of podcasts for public release, as needed.
• Assist with scripts, rehearsals, and other functions for PFB’s Annual Meeting

Education-Qualifications-Skills:

Required:

• Bachelor’s degree in communications, journalism, or related field of study
• Strong written and verbal communications skills with ability to effectively promote a brand, ideas, etc.
• Familiarity with social media platforms, analytic reporting
• Self-motivated with strong organizational and interpersonal skills

Preferred:

• Experience with online email marketing tools or related software, and maintaining email lists
• Familiarity with Adobe Photoshop, Premiere
• Familiarity with agriculture

Other Requirements:

• Valid PA Driver’s License
• Ability to lift/carry up to 30 lbs
• Working during non-traditional office hours will at times be required

TELECOMMUTE OPTION: Primarily a Camp Hill office position with up to 20% potential to work from home with Manager approval. Some travel throughout Pennsylvania (with possible overnight stays) to attend meetings, Farm Bureau events, seminars, and other related events.

Note: This job description is intended to describe the major functions and characteristics of this job. It is not intended to describe all functions or responsibilities which may be assigned to the incumbent employee. It is always within the employer’s right to add to, delete from, or further modify this job description at any time. This document is not to be construed as an employment contract of any type. EOE.